// ABOUT ASHARI.TECH

We build software that
works for you.

A small team building software, automation, and AI for businesses. Based in Jakarta, Indonesia, serving businesses across 6+ countries since 2020. You talk directly to the people building it — no middlemen. About half of what we do has nothing to do with AI; we pick the right tool for your problem, not the latest buzzword.

// WHY WE EXIST

Software should serve
your business.

Ashari.Tech started with one simple observation: too many businesses buy software that is expensive, complicated, and a poor fit for how they actually work. They bend their team to the system instead of the other way around. They pay account managers who never write a line of code. They wait months for a small change that should take days.

We exist to change that. We believe software should serve your business — not make your business revolve around the software. We believe an owner should be able to talk straight to the person building it, with no one in between. And we believe being honest about price, timeline, and what is actually possible always beats grand promises.

Our mission: build software that genuinely works for your business — not software that makes your business work for it. Our vision: become the technology team businesses across Asia-Pacific trust — not because we are the biggest or cheapest, but because we are the most honest, the most direct, and the most focused on real results.

We're not trying to be the biggest agency in Indonesia. We're trying to be the one you'd actually recommend to a friend who has a serious problem to solve.
— Ashari Tech founding principle
// QUICK FACTS

The things
people ask first.

Based in
Jakarta, Indonesia
Since
2020
Clients in
6+ countries
Team size
Small boutique team
Working languages
English & Indonesian
Response time
Within 2 hours (working hours)
Typical timeline
2–4 weeks, chat to live
First consultation
Free, no commitment
// WHAT MAKES US DIFFERENT

Small on purpose.
Honest by default.

A small team, kept small on purpose

You talk straight to the people building your project. No account managers, no handoffs, no hidden fees.

Full-stack, one team

Design, web app, AI, automation, SEO — all from one team. You do not need to hire four separate vendors.

Start small, scale together

Projects start at 2–4 weeks with a fixed price. You see real results before any bigger commitment.

Indonesia & Asia-Pacific

We understand WhatsApp commerce, QRIS/GoPay, the personal data law, halal business — and we work in your timezone.

Honest about what you need

If your problem does not need AI, we say so. If a simple form solves it, we build a simple form.

// MARKETS WE SERVE

Born in Indonesia.
Built for Asia-Pacific.

Since 2020 we have served businesses across 6+ countries. Each market works differently, so we built specific expertise for each one — here is why you can trust we understand business in your region.

Indonesia — our home market
Most of our clients are Indonesian businesses, from small shops in Jakarta to mid-sized companies. We understand WhatsApp commerce, local payments (QRIS, GoPay, OVO, DANA), halal practices, and the personal data law (UU PDP).
Singapore & Malaysia — regional neighbors
Same timezone as Indonesia. Usually mid-sized companies with regional operations — F&B chains, e-commerce, fintech, logistics — who choose us because we understand Southeast Asian business natively.
Australia & New Zealand — strategic partners
Only 0–3 hours apart, so real-time collaboration is easy. We deliver quality on par with local agencies at a significantly more efficient cost, with full overlap on Australian working hours.
UAE & Saudi Arabia — an underserved market
A market most Asian agencies skip. Close timezone, shared Muslim-majority culture, and serious digital budgets. We understand the Sunday–Thursday work week, halal sensitivity, and Arabic + English needs.
Western agencies — white-label partner
We act as the hidden engineering team for marketing, SEO, design, and creative agencies in the US, UK, and Australia. NDA on every project, output under their brand, never visible to their client.
// THREE WAYS TO WORK

Pick the way
that fits you.

Direct

You hire us directly. We design, build, launch, and support the product — delivered under your brand or ours, whichever you prefer.

Best for: small to mid-sized businesses, startups, and organizations that want a trusted tech team without hiring in-house.
White-label

We become the hidden engineering team behind your agency. NDA-ready by default, only your brand shows, your client never knows unless you tell them.

Best for: marketing, SEO, design, or creative agencies adding custom software or AI without building an engineering team.
Embed

Our team slots into your existing team for a set period — your standups, your tooling, your workflow.

Best for: startups that need senior engineering for a phase (MVP, scaling, migration) without a long-term hire.
// HOW WE WORK

What happens
after you reach out.

01
We listen
A 30-minute conversation. You talk, we ask questions. We want to understand the problem, not sell a solution.
02
Written proposal
A short, plain-language proposal: scope, week-by-week timeline, fixed price. No hidden fees, no surprises.
03
Weekly updates
We build in 1-week sprints. A short demo every Friday, a quick sync every Monday. You see real progress weekly.
04
Launch
Real users, real environment. We stay on hand through the first days to fix anything that comes up.
05
Training & hand-off
We train your team step by step, with clear docs, until they can run it themselves. Your independence is the goal.
// WHY A SMALL TEAM WINS

Why being small
works in your favor.

01
You talk to the team, not to sales
No account manager in between. The person who answers your first WhatsApp is the same person who writes the code. Decisions get made fast.
02
We are honest about what you need
If a simple form solves it, we build a simple form. We have no sales quota and no investor pressure to maximize revenue per client.
03
One team, start to finish
Design, frontend, backend, infrastructure, AI, automation, SEO — all from the same team. No "that is not my problem", because everything is.
04
We understand Indonesia & Asia-Pacific
WhatsApp commerce, local payments, halal practices, data sovereignty, timezone overlap with Singapore and Australia — things we live every day, not theory.
05
Start small, see results, then grow
We start with the smallest thing that proves the idea — usually 2–4 weeks, fixed price. No long-term lock-in. You decide the next step.
// START HERE

Have something worth chatting about?

No long forms. No "sales call" that is really a pitch deck. No commitment up front. Just tell us what is frustrating you or what you want to build — we usually reply within 2 hours during working hours.

Free WhatsApp chatSend us an email
[email protected] · +62 851-2136-6391 · reply in 2 hours